Port of Greater Cincinnati Development Authority to Begin dba Greater Cincinnati Redevelopment Authority

FOR IMMEDIATE RELEASE:

August 18, 2017

 

CONTACT:

Gail Paul, Vice President of Communication Strategy

Port of Greater Cincinnati Development Authority dba Greater Cincinnati Redevelopment Authority

513.621.3000

gpaul@cincinnatiport.org

Port of Greater Cincinnati Development Authority to Begin dba Greater Cincinnati Redevelopment Authority

CINCINNATI, Ohio – During a special board session on August 17, 2017, a motion was made to begin doing business as Greater Cincinnati Redevelopment Authority, to better reflect the mission and work of the organization. The Board unanimously approved the motion and the new name is effective immediately, with plans for a broader rebranding effort to raise awareness and education around the broad and expansive scope the Greater Cincinnati Redevelopment Authority leads in the region.

“Our work is transformational and continues to grow and expand across the areas of public finance, industrial, and neighborhood revitalization,” said Laura Brunner, CEO and President. “We needed a name that does not present a barrier. Redevelopment is a word we chose very specifically. Revitalization is something that we think people want to be a part of — it means that we aren’t coming in to a neighborhood alone to do development, but rather we are building on the strength of what is already there.”

The agency’s legal name continues to be the Port of Greater Cincinnati Development Authority. Damon D. Jones, Director of Global Company Communications for The Procter & Gamble Co., is a Redevelopment Authority Board member, and led yesterday’s motion to adopt the name.

“A strong brand is distinctive, it is understandable and it is intuitive,” according to Jones. “Our brand was not intuitive by the name. It was actually under-delivering in terms of the great work
that the board and staff are doing. So, we decided to change the name of how we do business – and get everyone on the same page about our important work to put real estate back to work for everyone.”